Hey Muttley - Startup
Dog Services Marketplace.
In an unregulated industry where people can offer dog services such as boarding and walking without any professional training, Hey Muttley was designed to be the trusted place for all dog related services. A place where every supplier is vetted and has all the regulations and training required to be a professional in their field. 100% trust.
The Brief.
To validate and prepare a platform and app startup. Ensuring all the data is known prior to launch, including acquisition cost, potential ROI, user experience, strategy and forecasts.
Wireframes were created to utilise the best user experience practices for prototyping and testing. This project was very strategy heavy, being prior to launch. We worked with Hey Muttley to get the best route to market in a phased model, maximising their scale potential prior to moving toward a highly professional market.
A high level of investment was needed to make this startup happen. Detailed financial and strategy forecasting was used, alongside a pitch deck to work with investors for the funding required. We led the funding process, linking Hey Muttley to investment groups.
How We Helped.
Concept Validation
Strategy
Branding
Platform Design (UX)
Wire framing
User Testing
Pitch Deck
Investment Pitching
The Results.
Successful Investment in principle of £80,000.
Potential round two of £250,000.
Validated concept.
Predictable results with a highly scalable model.
Cash positive forecast model in 18 months.
Due to COVID-19 all investment for Hey Muttley was paused due to the need to support their existing investment portfolio.
Let’s Make This Happen.
Find out what startup service you need or ask a Graaftr a question.