The Brief.

A project close to our hearts, in fact, Florist Up My Street was founded by Graaftr’s founder, Thomas Le Mesurier. When created in 2016, online flower delivery was dominated by large companies, such as Interflora whos business model were financially crippling for florists and lacked creativity. One of the main reasons a florist goes into this industry.

Florist Up My Street was created to bring power back to the florist. Allowing them to sell their own designs, at their own prices to the areas they can deliver to. Much like they would in their own shops, but online.

As a customer you can search the nationwide marketplace for all things local and floral. Type in your delivery location to find the best local flowers, plant deliveries, as well as floral workshops and subscription flowers.

Florist Up My Street changed the online market, championing the local florists creativity and we’re pleased to say this is now a common practice. View more results below…

How We Helped.

Concept Validation
Branding
Trademarking
Platform Design (UX)
3 x Rounds Tech Development
3 x Rounds Investment
Pitch Decks
Strategy
Digital Marketing
Social Media
Google AdWords
SEO

The Results.

• 42% Revenue Growth.

• 600 Suppliers Nationwide.

• 3 Tech Development Rounds based on data results and user feedback.

• Bootstrapped project with 3 successful investment rounds.

• User growth year on year.